Over the weekend, I checked out a book from CP&R (Yes, you can do that!) to read up on job opportunities. The book I picked was, naturally, Career Opportunities in the Sports Industry, published in 2004. When waiting for appointments, it was one of the books I tended to skim over, and I decided it would be worthwhile to read it in its entirety.
Certain parts of the book were unintentionally funny. Along with conventional career paths such as sportswriting, marketing, and accounting, the book includes sections on becoming professional athletes. For all of these jobs, particularly professional baseball, football, and basketball players, employment prospects are listed as “poor”. The range of salaries for women’s boxers is “difficult to determine due to nature of job” (Field 17), and the duties of a professional baseball player are “playing baseball, training, and keeping in shape” (2). I had to wonder while reading these pages—is anyone aspiring to be a professional athlete going to pick up this book? Considering some athletes enter professional leagues as early as age sixteen, I don’t think they spend much time consulting career counselors.
But I digress. The rest of the book was quite informative, including detailed descriptions of well-known sports jobs and a hierarchy showing you how to get there. The back of the book included a list of universities with helpful academic programs such as sports administration, a list of teams, and a list of relevant publications. Although I am sticking to my foreign language major, the list of publications was especially helpful—the Journal of Sport Management has an office in Champaign, Illinois, about eighty miles from my house. Since I’ll be spending most of next year abroad, this jumped out at me—if I could somehow land a summer internship or even volunteer work at the journal, I could stay home and spend time with my family and friends.
What I found when looking through jobs was to be expected—many of the jobs I covet are often given to former athletes. A non-athlete has more of a chance seeking business-oriented jobs such as a marketing director, promotion director, general manager, or public relations director. I’d thought a few times about marketing, which seems incredibly fun and impacting, but I haven’t found any classes at the 5Cs to gauge my interest. The description of the public relations director’s duties also caught my eye:
“For example, the PR director may be contacted by the family of a 100-year-old fan to inquire if it would be possible to have a birthday card signed by the team. He or she may be called by a family member or physician to have a terminally ill child visited by a team member who may be the child’s idol.” (49)
I think scenes like these create much of the magic of sports, and I’d love to be involved in them. Yet the power of marketing also appeals to me—this is the business that invented Santa Claus and the concept of the teenager.
I think I have a start.