Event Planning for New Kids

Remember my notebook/journal from a few posts back? I was flipping through it this week trying to come up with a blog idea, and I realized I have a lot of notes on event planning. Three of the four full-time staff have been working in government for decades. They have also helped officials get elected–from local representatives to state secretary positions to U.S. representatives to Congress. I have very, very little event planning experience, so I feel like a new world is opened up to me every event-planning meeting we have. And of course I take notes.

So here’s my newbie advice for good event-planning, straight from my notebook!

For any event.
1. Sign-in sheets, sign-in sheets, sign-in sheets. I cannot stress the importance of sign-in sheets enough. They give you a concrete record of who was there plus basic information so that you can get in touch with them again. We ask for name, organization, address, phone number, and email. Besides sending follow-up thank you notes to everyone who attended, we keep the lists so that we can send out invitations for future events and relevant information. These are seriously so important.

2. If there’s going to be free time, take advantage of it. Even though we’re there as a group, we try to split ourselves up during free time at events (e.g. lunch or a coffee break) so that we can talk to more people. If someone is sitting alone, join them. Try to talk to constituents and local leaders as much as you can. Take the free time to get to know locals who are invested in the topics of the day, rather than the higher-up officials whose interests are already better protected.

3. Make sure someone is taking careful notes and transcribing the event. At the event our office put on earlier this summer, we had a camera rolling the entire time, someone taking general notes on what happened, and someone going around and taking down the names of every person in the crowd who made a comment (since they were already on our sign-in sheets it was pretty easy to match the person to the contact info). After the event, the other interns and I watched segments of the film and took careful notes on everything that was said, and highlighted consistencies across everyone’s comments. Having a recording will also help compensate for human error in note taking and make sure nothing gets missed.

For panel/town hall-type events, where you have officials at the front speaking and answering questions from the crowd:
1. Don’t put too many people up there. It may be tempting to get as many bodies on the stage as possible, but it’s unlikely that the crowd is going to remember all their names (and people might not be able to read their name placards), so keep the number as small as possible.

2. Defer to the locals. Even when you have very high-profile officials up there, make sure that local officials and constituents in the crowd get to make their voices heard. Town Hall-type panel events happen so that officials can hear what’s troubling people straight from their own mouths. Make sure the event is set up so that people can actually say what’s on their minds.

3. Make promises you can keep. If you can’t answer a question, tell the asker that you will get back to them within a reasonable amount of time. Give a number. “I don’t know the answer to that right now/I don’t have a solution for that issue right now/I don’t have resources with me today, but I/a staffer/a colleague in the crowd will take down your information and be sure to get that to you within two weeks/30 days/90 days/etc.” This will keep people from getting frustrated when you don’t know, and it will reassure them that you’re not trying to blow them off when you can’t answer a question.

Attitude is important.

For events planned by another group:
1. Troubleshoot. If another group is putting on an event in which you play an important role at the event itself, plan ahead in case something goes wrong. Besides helping the event run smoothly, this will help prevent you from looking bad or losing out because someone else messed up. We had a meeting this week about an upcoming event at which my boss is a speaker and a panelist, and most of what we did was plan to fill any gaps the planners might miss. We’re likely going to bring our own name placards in case they forget, and one of my coworkers mentioned that we might want to be ready to make coffee for people if they don’t have any there (I don’t know if it’s like this everywhere, but at least where I am, people drink coffee constantly).

If you don't do it like this you're doing it wrong. If you use creamer you're also doing it wrong.

If you don’t do it like this you’re doing it wrong. If you use creamer you’re also doing it wrong.

We’re also bringing our own sign-in sheets in case they don’t have any. If they bring their own, one of my coworkers is charged with watching those sheets like a hawk to make sure we get copies before the end of the event. Did I mention sign-in sheets are important?

2. Get there early and stay late. The event coming up starts at 11. We’re going to have someone from our office there from 8 a.m. till the very end when almost everyone has left. They want to be there early and late to get a feel for the players in the room so that we can better understand the implicit implications of what goes on during the day, and so that my boss can be present at important conversations even when she’s not there or is up on stage. Being there early can also help with troubleshooting problems and give you time to address the problems you identify.

Putting on (and attending!) events is hard work, but, as with anything, going in with a plan makes everything a lot easier. Got any advice for me, seasoned event planners? I’d love to hear from you!

All Organizations Are the Same

I’ve had wild flashes of deja vu during meetings at my internship this summer. The intense discussion of detail, the intricate dance of stepping up and back, the subtle alliances revealed in body language and tone…they all bring me back to an experience that should be worlds away from my formal internship at a big serious organization. When I was in high school, I was deeply involved in my religious organization’s regional youth group. The denomination itself was wildly liberal, and the youth organization was created to be empowered, intentional, and essentially self-governing. I held a succession of leadership roles starting at age 14 or so, first at events, and eventually on our governing body. These roles haven’t been on my resume in years, but they have so much to do with how I approach the professional world. It turns out the same dynamics exist in discussions with managers and executives about software development, and between 10 teenagers deciding how many gender-neutral bathrooms to have at overnight events. Effective participants make arguments based on principle balanced with logistical practicality. They reference and agree with people with similar arguments to build coalitions. Effective facilitators make the objective, agenda, and rules of a discussion clear. They try to draw every stakeholder into the conversation, focus on decisions and action without cutting off needed discussion, and keep the meeting running efficiently. I’ve had several more formal experiences of public speaking, argument, discussion, and facilitation–in debate, as a youth commissioner in local government, and in class presentations–but the basis of all my instincts for meetings come from the extremely casual district church youth council. Sometimes I get nervous about formal business etiquette, but I’m never afraid to speak up when I have a legitimate opinion based on my knowledge and the organization’s values. That’s a gift I owe to a bunch of teenagers with firm beliefs and ripped jeans.

Organizing discussion groups. We used markers; some businesses would use powerpoint.

Organizing discussion groups at a youth conference. We used markers; some businesses would use powerpoint.

It’s not just meetings, either. All of the organizations I’ve been involved in–from church groups to small museums to government advisory bodies to large organizations–are ultimately made up of teams of individuals. People are people, regardless of business culture or whether you’re talking about decisions that affect youth overnights or huge software projects. When I talk to people about their career path, I often hear of unexpected changes across role and industry. The reason they can pull off these changes is that organizations and problem-solving are very similar wherever you go, even when the problems themselves are very different. It’s a fun feeling, to be reminded of my 15 year old self when in a meeting or just talking about a problem with adult professionals. It’s also reassuring for someone as career-indecisive as me.  I’m grateful that what I have learned and will learn in the future about human dynamics, problem-solving, organizational change, management, and really great meetings will apply wherever I end up.